Dior… and Iceland


You know what's cool? Icelandic glaciers, that's what.

We’re not really water snobs, but there’s something infinitely appealing for travel experts like us to enjoy a bottle of water from somewhere exotic like… Fiji or Iceland. Call it imagination. Call it taste. But, before we start to feel guilty about the carbon footprint it must take to get water from Iceland to other parts of the globe, know this. Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. Deemed certifiably sustainable by Europe’s leading food and drinks consultancy, the water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring anaturally occurring low mineral content and naturally high alkaline pH level of 8.4. But why are we waxing poetic about Icelandic glacier water?

Dior, meet Icelandic Glacial. Icelandic Glacial, meet Dior.

Because they’re putting it into Dior products, silly!

And, instead of feeling guilty about consumption, we prefer to focus on the quality and craftsmanship of items in life that may not be a necessity, but certainly are a luxury. This is why we’re cool with Christian Dior and Icelandic Glacial’s 2012 launch of Diorsnow, a line of skin-whitening beauty products under Parfums Christian Dior infused with Icelandic Glacial™ water. Diorsnow will be the first line of beauty skincare products from Dior to feature a new formulation exclusively hydrated by Icelandic Glacial™ Water. So, whatever reason you have for wanting to lighten your skin – age spots, freckles, sun damage – this product promises something truly unique.

Viola... Diorsnow!

With its 40 years of research, Dior Skincare has already contributed to the enchantment of women through innovation and high standards of quality, developing products with unparalleled efficacy and  incredibly pleasant textures. Most people also don’t know that the research surrounding stem cells and rare natural substances found in the biodiversity of the Dior Gardens are the secrets of the entire Dior Skincare range. Dior skincare has also developed different partnerships with Stanford University and Modena University on the stem cells research and the Institut Pasteur.

“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in skin cells, but also to act in favour of all skin transparency features. These results make it the perfect asset to go beyond whitening toward immaculate transparency,” said Edouard Mauvais-Jarvis, Scientific Communication Director for Dior. “It is so effective and so complementary to our core active ingredients that we have decided to replace 100% of the water in our formulas by Icelandic Glacial water to reach new levels of efficiency and pleasure in the whole Diorsnow range.”

The first Dior skincare products infused with Icelandic Glacial™ water will be officially launching in the first quarter of 2012 throughout the Asian market, so let us know what you think if you decide to check them out!

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