I don’t know about you, but when I go to St. Barths, I really require some nice luxe caftans and cover-ups. Enter: Marie France Van Damme, a new luxury resort line featuring timeless yet modern classics including signature caftans, swimwear and exotic accessories with a “wear anywhere” appeal. The 2012 collection offers an elegant palette of chic neutrals, bold metallics from bronze to gunmetal and vibrant prints in opulent fabrics ranging from diaphanous silk chiffon and luscious silk sateen, to an effortless jersey material.
Defined by a monochromatic color palette, versatility and an edited collection of elegant staples including glamorous caftans with every piece designed to be worn from an afternoon at the beach to an evening out, each silhouette is carefully considered so pieces are wearable yet alluring. The exceptionally well-made and feminine collection, created by fashion veteran Marie France Van Damme, was inspired by her love of The Riviera and Corsica and born from Van Damme’s frustrations with the lack of resort wear for every occasion. French Canadian, Van Damme incorporated her knowledge and experience garnered from designing and producing private label brands for top retailers in Europe as well as the experiences from her cosmopolitan lifestyle to create a line dedicated to savvy, sophisticated women with a sense of style.
In November 2012, Marie France Van Damme is also introducing her first coffee table book R.S.V.P (Simple Sophistication. Effortless Entertaining) being published by Thames & Hudson November 2012 focused on her philosophy of “effortless entertaining” with photographs by Herbert Ypma who invented the Hip Hotels series. The idea of the book came from her good friend Raphael who is CEO of Shanghai Tang. An improvised, last minute dinner on a deserted white sand beach in Thailand, convinced Raphael that she should share these moments with friends and others. Later that year, Raphael asked her to work on a small project and create for Shanghai Tang “Art de la Table”, dinnerware and objects for the table.
We think that’s all pretty chic.
Retail from @ $95-650
Available also at: Harrods, Bergdorf Goodman, Neiman Marcus and select high-end retail boutiques and resorts including One & Only and Aman resorts.