Virgin Atlantic: Le Tourment Vert!

Either that’s one hot green fairy or I’ve had one too many absinthe cocktails aboard my Virgin America flight. Check this out! Authentic French absinthe Le Tourment Vert announced its partnership with Virgin America as it becomes the first airline to serve absinthe cocktails in the sky.

We think there’s no better place to ride high, don’t you? Le Tourment Vert, imported from Cognac, France, is a real treat, hand-crafted in small batches by master distiller Bruno Delannoy, and made with anise, fennel, grand wormwood (artemisia absinthium) and aromatic herbs including rosemary, eucalyptus and sage. As a tribute to this fine elixir, on May 1st, 2009, Virgin America began serving Le Tourment Vert cocktails complimentary in the airline’s First Class and Main Cabin Select and available for purchase in the Main Cabin.

Tres chic.

“Virgin America is reinventing the typical flight experience… and the addition of Le Tourment Vert absinthe is sure to be a hit with our discriminating guests,” says Porter Gale, VP of Marketing Virgin Atlantic. We are so discriminating, Porter, particularly when it comes to our alcohol.

Launched in August 2007, Virgin America, in just over a year flying, was named “Best Domestic Airline” in the Condé Nast Traveler 2008 Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure’s 2008 World’s Best Awards. No surprise when you’ve got hottie Branson at the helm. The inaugural absinthe journey featured the “Mile High Cocktail,” made with Le Tourment Vert, Sprite and a lemon wedge.

So we say, “Get green with absinthe, not envy.”

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