When we caught wind of a hot Stanford chick who launched a guide to living well on the cheap, we had to learn more. We’re all about living well on a shoestring. Sure, luxury is worth the spend. It provides jobs, feeds families, and bolsters local economies, but when you can live well and save… well, that’s what we’re all about, baby.
Enter: Broke Girl’s Guide, a lifestyle digital and mobile media company targeting the modern day “it girl” aged 18-35 who is cutting edge and rich in taste, yet discerning about how she spends her money. For her, BGG serves as the hip and in-the-know friend who keeps her up-to-date on everything cheap and chic, delivering her the news via an email newsletter, website, social media sites and her smartphone/tablet.
BGG provides a daily local email newsletter that offers a “hip bite” of editorial information on fashion, dining out, style and local events, as well as curated round ups of deal sites (e.g. Gilt, HauteLook) and retailer sales (e.g. urbanoutfitters.com, local West Hollywood boutique). In addition, BGG leverages its relationships with local and online retailers to offer exclusive deals to its subscriber base. For instance, there is currently a $1,000 giveaway to Gilt City that is being offered to new sign-ups. The website serves as an archive of newsletter content as well as includes additional cheap and chic musings. BGG will soon be launching a shopping channel with affiliates to allow its users to purchase goods that are highlighted on the site. And, since launching just two months ago, BGG has tripled its subscriber base.
Not too shabby…